A fun interactive online activity cooperated with GOOGLE street view, giving the participants the chance to win sweet chocolate treats by locating the hidden MILKA cow at various locations around the beautiful Swiss Alps. The campaign gave MILKA the chance to collect thousands of new leads and helped established MILKA as a fun up-to-date brand to Israeli consumers.
Click to play…
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MILKA | “STREET MOO” – AN INTERACTIVE CAMPAIGN
Agency | Bruckner Yaar Levi
Role | Art direction, graphic design, Ux, Ui
Media | Digital
Year | 2018